We love to be connected to what is happening around the world and the beauty trends that are up and coming. We also use all these trends to define our portfolio and decide on the new products that we must develop.

One thing that we have learned along the way is that hairstyles come and go very quickly. It is also really common to see a style that was very trendy in the past to come back and sometimes with a little twist.

One of these is the bob. A classic. But now, there is the new bob, with the front part longer than the back, which gives you the perfect frame for your face. This style offers an incredible transformation for someone with a round face, because it creates the illusion of a slimmer face and longer neck.

Another trend that we are seeing around the world is the fringe. Long or short: it’s becoming a hit. You can add a fringe to any style that you like, including the new bob that we described above. The fringe will highlight your eyes so it works really well if you wear light make-up for the eyes and add a little bit of colour to your lips. Pure luxury.

In terms of length, we are seeing that short hair has as fashionable as long hair. When we say short hair, we are talking about a chin cut. It makes a bold statement and could be straight or wavy. The wavy look will always add the imaginary of freedom while the straight short will make you look in control.

For long hair, we are noticing a shift towards the layered hairstyle, adding lots of texture and colours: tones of ginger, red and ombré with highlights of light brown, blond and gray.